Eleven Wins Kellogg's Australia and NZ PR BUsiness

Eleven has won the PR business for Kellogg across Australia and New Zealand, comprising brand, corporate and health communications for individual products, ranges and initiatives.

Kellogg is the world’s leading cereal company and its brands – Kellogg’s®, Kellogg’s Corn Flakes®, Rice Bubbles®, Nutri-Grain®, Special K®, All-Bran®, Sultana Bran®, Coco Pops®, Pringles® and more – are welcomed into homes, nourishing families so they can flourish and thrive.

“Kellogg is a household brand that has enshrined eating habits in many of us for decades. We’re excited to be working with such an iconic company and making them an even bigger part of culture,” said Roberto Pace, Managing Director Eleven and FleishmanHillard.

Eleven’s appointment, won through a competitive pitch, sees all PR responsibilities folded into its Sydney, Melbourne and Auckland offices, providing integrated solutions across B2C and B2B audiences. The account has previously been with several PR agencies.

“In seeking a new PR agency, we wanted to choose a business that not only had the capabilities to cover our broad communications’ needs, but challenge our thinking and be a true partner to our internal teams and agency village. Eleven’s culture-centric approach was truly disruptive, and we could see how it could continue to drive our business forward,” said Rebecca Boustead, Head of Corporate Communications, Government Relations and Public Affairs, Kellogg Asia Pacific.

“While we are excited about our future with Eleven, we wish to acknowledge the tireless efforts of our incumbent agencies who have worked hard to deliver campaigns and programs with our teams. We wish them all the very best,” said Boustead.

Eleven has created a hybrid team comprising specialists from Eleven and sister-agency FleishmanHillard, alongside those of TBWA, of which Eleven is part.

“Brand and corporate PRs, planners, creatives, digital and content pros and shopper marketing specialists will work collectively on Kellogg’s briefs. It’s a proven approach that sees us deliver work that performs across comms, commerce and culture. We’re looking forward to bringing it to life for Kellogg,” Roberto Pace, Managing Director, said.

Eleven commences work on Kellogg this month.

Eleven’s clients include Mastercard, Spotify, Gatorade, M.J. Bale, Campari Group, Kellogg, Tourism New Zealand, San Churro, Australian Turf Club and Jimmy Brings.

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For more information contact:

Jane Fraser

Jane.fraser@tbwa.com

+61 455 541 055

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