Eleven Melbourne has picked up three new accounts - TCL Electronics, San Churro and Cool Ridge.
The
new wins will see Eleven provide creative PR services across owned and
earned channels, while also adding value by working with co-located
sister agency, TBWA, on integrated solutions.
Says Kiefer
Casamore, group account director, Eleven: "It's been a fast first half
of the year with lots of brands eager to learn how culture can create
impact to their bottom line.
"This year's WARC 100 report of the world's most effective campaigns had
PR and earned media central to their channel strategies. So, it's not
surprising local clients are increasingly looking for creative ideas
that generate media coverage."
As part of the agency's growth
plan, two new appointments have also been added to the fold. Jessica
Cheney joins as senior account manager from TBWA Sydney sister agency
FleishmanHillard, where she has spent the past two years working on
Johnson & Johnson, Carnival Australia, Philips and Bose.
Emily
Perry has joined the agency as an account executive. Holding prior
agency and in-house experience, Perry joins most recently from the
Australian School of Performing Arts.
To deliver on its mission
to create culture for brands, Eleven Melbourne will continue to evolve
and localise a range of proprietary tools, including Backslash, a global
team of trendspotters who identify cultural opportunities as and when
they happen; and Hubblescope, an influencer identification, engagement
and analysis tool.