Eleven International Launches China Public Relations Practice Serving International Tech and Lifestyle Clients

Eleven International, a global cross-border strategic marketing and communications agency, announced the launch of its China PR practice to support international brands planning to expand or launch their products in the world’s second largest consumer market.

With news of easing COVID-19 restrictions in China, the decision is fueled by an anticipation of a return in domestic Chinese spending akin to the trends seen following a reopening in the US and other countries. 

Francis Bea, CEO of Eleven International said: “We see the current reports as a positive signal for brands that continue to have aspirations to break into the China market. We’ve worked with leading APAC and more specifically Chinese tech brands and led their global PR, so we’re doubling down on the market with the launch of our China public relations practice.”

The agency is best known for its growing U.S. PR and marketing practice that’s been behind the communications or marketing for notable consumer electronics, B2B, and crypto companies including Nreal, TikTok for Business, Babel Finance, Cobo Wallet and more.

Eleven International’s new China communications practice will be led by PR veteran Linsheng Yang, who joins from Tencent and was previously a senior lifestyle editor from Marie Claire China, contributor for GQ and Vogue China. She also previously led China PR for Zero Zero Robotics, best known for the selfie drone Hover Camera.

Eleven International’s China PR practice will offer holistic PR strategies that include media relations, media partnerships, WeChat self media, Baidu Search, copywriting and more. Serviced industries under this China communications department will include consumer electronics, B2B tech, consumer lifestyle, hospitality and travel, fashion, and medical technology.

Linsheng Yang, China PR Lead at Eleven International said: “It’s exciting to be joining a rapidly growing independent communications firm that offers a supportive culture and cutting-edge clients that have scaled as a direct result of their engagement with Eleven International. We foresee strong prospects and an opportunity to grow our services in China, and are excited to work with amazing consumer electronics startups and lifestyle clients looking to launch or scale their reputation in the country.”