Eggland’s Best Encourages Food Reviewers and Recipe Creators to Showcase Versatility
Influencer-led social marketing agency Joybyte has embarked upon an organic social-media-influencer campaign on Instagram, TikTok, Facebook, and Pinterest for dairy brand Eggland’s Best, a new client that the shop signed in August 2024. Joybyte is a unit of TBA Worldwide.
The objective of the campaign is to engage people on social media who have psychographic profiles that align with Eggland’s Best—such as Food Reviewers and Recipe Creators, Moms with Influence, and Happy Shoppers—to create user-generated content and promote leading products using reels, videos, and grid posts.
For the program’s first phase this past fall, the goal was to curate ambassador content that suits organic social posting to increase brand awareness and drive in-store purchases of Eggland’s Best. The brand projected 10 to 20 pieces of creative per month and 50,000 impressions from the effort. Additionally, it sought a monthly growth of 100 to 200 social followers, along with a 1.5% or higher engagement rate. The plan appears to be flourishing.
In the first 90 days, Joybyte has signed 24 influencers, and their content has received more than 285,000 views and impressions, with some posts earning high engagement rates above 4%. The Joybyte team has also grown Eggland’s TikTok following by 52%.
These creators have highlighted the product's versatility by showcasing it for quick breakfasts, special brunches, and family-friendly recipes. Through themes like excitement, convenience, and celebration, they’ve positioned Eggland’s Best as both an everyday essential and a go-to for special occasions. This varied approach strengthens brand appeal across different lifestyle needs and audiences.
Eggland’s Best hens eat a proprietary, all-vegetarian feed that contains healthy grains, canola oil, and a wholesome supplement of rice bran, alfalfa, sea kelp and vitamin E.
As a result, its eggs contain six times more vitamin D, 25% less saturated fat, more than double the omega-3s and vitamin B12 and 10 times more vitamin E than ordinary eggs.
“Eggland’s Best is an award-winning brand that’s a fan favorite thanks to its great taste and healthy ingredients,” said Meredith Boyce, influencer campaign lead at Joybyte. “It’s the ideal brand for influencer content because there are countless ideas for recipes and themes that are seasonal or tailored to niche groups.”
The program is slated to run through October of 2025. Founded in 2019, Joybyte offers organic content strategy, influencer discovery, and performance analysis to its clients, and specializes in UGC-driven social campaigns. Its capacities have expanded in the past year with the reach and resources of the TBAWW network. Clients have included Lounge Wagon, Jordan Craig, Vessel Golf, and Duluth Trading Company.
