senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Editor Sai Selvarajan Enters the Wild for YETI Coolers

18/02/2016
Post Production
Dallas, USA
38
Share
Renowned outdoorsman Flip Pallot stars in beautiful spot from McGarrah Jessee
Lucky Post’s Editor Sai Selvarajan joins YETI and agency McGarrah Jessee on a journey into the wild marsh of Mims, Florida, a region only accessible by airboat. The spot, edited by Selvarajan, features YETI brand ambassador Flip Pallot, one of the world’s greatest outdoorsmen whose knowledge and affection for the wild is reverent, poetic, underscores the importance of spending time outdoors. YETI coolers are a quiet companion and trusted tool in this branded docu-film where nature and Pallot’s wisdom shine.

“Flip reminds people they should come out and experience the outdoors firsthand. Our generation needs to actually experience more of the wild to truly understand how to protect it and pass the wonder of it on to our kids so they can help keep as much of our planet as wild as possible for as long as possible,” explains McGarrah Jessee Creative Director/Art Director Tim Cole. “This was about more than just putting YETI product front and center. We wanted to inspire people to get outside.”


After interviewing Pallot, director Jeff Bednarz understood that Flip’s relationship with the environment is intrinsic. “The outdoors is Flip's church,” he said. Out there is where he is grounded and at peace. It was great to see the passion in his eyes when he talked about the wild.”


Before matching the audio to picture, Selvarajan wove audio quotes from Flip together to lay the narrative groundwork. Flip’s insight was lyrical, propelling Selvarajan to layer imagery that allowed the piece to breathe before the shock of an intense, quick-cut leap into the wild – the exciting, the mysterious and the sticky. He likens the experience to “making jazz music; there was freedom to explore, but wholly it was a cohesive experience that builds to a crescendo.”


“Sai has a great deal of vision that he brings to the process but he also has the ability to listen and collaborate equally well,” comments Cole. “We narrowed the wealth down to the one cut, which was a challenge because we had to lose some incredible moments for length.”  

Credits
Brand
Agency / Creative
Post Production / VFX
Editorial
Music / Sound
Work from Camp Lucky
Camp Lucky Montage
Montage
27/03/2024
8
0
Bring On Tomorrow
INDIANA UNIVERSITY
27/02/2024
2
0
Lead In
The Salvation Army
22/12/2023
13
0
ALL THEIR WORK