Editor Eddie Ringer Signs with Wildchild

Editor Eddie Ringer has joined the creative roster at Wildchild + bonch, the New York and L.A.-based editorial, design and production collective founded by Editor Yvette Piñeyro. To view his reel, click here.

Ringer joins Wildchild after a six-month stint freelancing for a variety of Bay Area ad agencies, among them Goodby Silverstein + Partners, BarrettSF and Godfrey Q. Prior to that he spent over eight years at the independent Sausalito agency Butler Shine Stern + Partners (BSSP), where he edited and directed many high-profile ad projects that encompassed TV spots as well as longer-format web videos and digital executions.

He’s collaborated with some of the top directorial talents working in the industry today, such as Noam Murro, who directed a recent high-style Benefit Cosmetics spot Ringer cut, and Erich Joiner of Tool, who shot a comic campaign for Greyhound that bears Ringer’s timing, pacing and ear for sound design and audio.  Ringer cut MJZ director Craig Gillespie’s recent Priceline campaign starring William Shatner and @radical.media director Steve Miller’s comic Roku campaign, as well as editing the agency’s talked-about Raise the River PSA online videos starring Robert Redford and Will Ferrell.

His work reflects his talents not just in editorial but also as a director. He’s shot projects not only for BSSP clients such as Mountain Hardware and Radio Shack but also produced, directed and edited a short documentary for Vice Media as well as a music video for the hip hop artist DaVinci. 

Since leaving the agency earlier in 2014 he’s worked on a campaign of intensely visual spots tied in with social media shorts for videogame maker 2K and World Wrestling Entertainment, and cut a series of shorts for Symantec that featured an interactive component that allowed viewers to choose alternate endings.

“Eddie’s just the kind of talent we’ve been looking for to round out our offering,” says Piñeyro.  “His range is very impressive, with everything from comedy and dialogue on his reel to visual storytelling, which is a nice complement to the expertise we have working for fashion, beauty and luxury brands.”

Piñeyro notes that Ringer is no stranger to the luxe life, however, as his Benefit Cosmetics spot reveals.  “What’s key is that his breadth of narrative skills fits into our model of crafting content for all of these kinds of products,” she adds, “and his ability to both direct and edit his own work is important to us as we grow our production capabilities.”

“Eddie’s a filmmaker at heart,” agrees BSSP Executive Creative Director John Butler.  “He has a great work ethic and a solid aesthetic. He’s a talented director/editor who knows how to put something together extremely well. So he was more than an editor here – he was the guy who could help us create content, bring it to life, and then put it together in editorial. We miss him.”

Ringer says he’s excited about this new phase of his advertising career as he settles in at Wildchild.  “I felt it was time to take the next step and join a company where I could rekindle many of the relationships I’ve had with creatives and start building new ones,” he says. “And I’m excited about the prospect of working on a wider range of brands and collaborating with new directors.”

A native of Pittsburgh, Ringer came to editing and production via an unorthodox route.  While working at a motorcycle dealer he was also attending the Art Institute of Pittsburgh, studying film and video. It was there that he found fellow students were always turning to him to edit their projects. He relocated to the Bay Area and applied for a job at BSSP, back when the agency was considerably smaller.  Starting in the tape vault, his talent and skill set grew along with the agency as its client base expanded.

Piñeyro notes that Ringer’s signing with Wildchild represents his first experience being with an independent creative editorial company, so in a sense they’re introducing him to the industry at large.  “We’ve got a long legacy of bringing in new talent with fresh, new perspectives, and that’s how we feel about Eddie,” she says.  “He arrives with a tremendous pedigree, working on great campaigns with A-list directorial talent.  We’re very excited about what we’re going to be able to achieve together.”

When asked how he would recommend working with Ringer to his agency friends in New York, Butler says, “I don’t think you can go wrong with Eddie. He’s collaborative, fast and good.  He makes stuff work.”