Edible Arrangements Names Havas Worldwide NY Agency of Record

Edible Arrangements has named Havas Worldwide as Integrated Agency of Record. Havas Worldwide will produce traditional and digital campaigns and work on brand strategy for the fresh-fruit gift company, including a new campaign for 2015.

“Havas Worldwide combines the keen consumer insights, creative imagination, and digital savvy necessary to support our growing global brand,” said Rob Price, President of Edible Arrangements. “Most of all, they are genuinely passionate about our business and the success of our talented franchisees.”

Edible Arrangements is the leading online retailer and franchisor of stores offering hand crafted fruit arrangements, chocolate covered fruit and fresh fruit smoothies. It operates over 1,200 locations worldwide. Since its founding in 1999 by CEO Tariq Farid, the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine’s annual “Franchise 500,” among Entrepreneur's Top 40 "Fastest Growing Franchises" and "America's Top Global Franchises,” as well as being included for eight consecutive years among the “Inc. 5000” list of the fastest growing privately held companies.

“We’re honored to be chosen as Edible Arrangements’ creative agency partner,” said Andrew Benett, CEO of Havas Worldwide and Havas Creative Group. “This is an amazing opportunity to further propel a strong omnichannel brand and bring to life the craftsmanship of Edible Arrangements’ franchisee teams."