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Creative

EBS Outdoor Campaign Takes a Swipe at Bank of Ireland with 'Look a Little Further'

BBDO Dublin's new outdoor creative makes reference to the Bank of Ireland's 'Begin' campaign

EBS Outdoor Campaign Takes a Swipe at Bank of Ireland with 'Look a Little Further'

The Mortgage Masters at EBS - who have been bringing mortgages home in Ireland since 1935 - have launched a bold, new outdoor campaign that takes a direct swipe at Bank of Ireland and its current brand campaign, 'Begin.'

Created by BBDO Dublin, 'Look a Little Further' is asking those entering the mortgage market to consider their options before they "begin" and meet their local EBS Mortgage Masters who are part of 71 communities all over Ireland. The outdoor campaign will run for four weeks, with sites in close proximity to Bank of Ireland branches across a mix of prime 48 sheets, metropole and digipole sites.

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Client

Advertiser: EBS

Creative Agency

Creative Agency: BBDO Dublin

Art Director: Finn Mullan

Copywriter: Craig Babikian

Finished Artist: Angela Grishin

Senior Account Manager: Dave Power

Strategic Planner: Patrick McConville

Category: Finance , Mortgages

Genre: Comedy