Eat It: Karangahape Road Celebrates Hedonistic Past and Present with New Campaign with Motion Sickness

In addition to its history of provocative attitudes and powerful sexuality, the storied Road also has a rich culinary past and present. Eat It, Karangahape Road’s first ever iteration of a ‘restaurant month’ exists at the merging point of these two facets.

The richly stylised and suggestive imagery serves as a nod to the world of BDSM and kink, which for decades has thrived on Karangahape. Marked by dark leather, spaghetti whips, and stiletto heels, the images prod at our conceptions of food and sex, whilst also featuring paraphernalia from several famed sexual institutions of the street.

Taking place throughout July, restaurateurs up and down the 1km strip are celebrating the pairing of the two greatest sins, lust and gluttony.  The schedule of 20+ food and drink driven events over the course of July, catering to every culinary kink and fantasy. With one-off cocktails and culinary, each is a nod to the sexual prominence of the iconic strip.

The campaign runs from July 01 across Auckland OOH, press, social and digital channels. For more info about EAT IT: karangahaperoad.com/eat-it & @kroad.

Special thanks to the Karangahape Road business community, NZPC & Basement.