easyJet Partners with Adventurer Alistair Humphreys for #MicroAdventures
The campaign, which was created by easyJet & VCCP Kin, sees easyJet partner with Alistair Humphreys, an adventurer known for embarking on expeditions the likes of rowing the Atlantic and walking across India and who has been named National Geographic Adventurer of the Year, to create 20 mini-break guides for those who fancy a weekend of activity in various locations around Europe.
The 20 ‘microadventures’ include everything from cliffside camping in Lisbon, hiking in Rome and Aurora hunting in Reykjavik, and are all designed to be done in just a couple of days. The adventures are broken down by 'levels of difficulty' and 'best time to go', so people can tailor their trips as they wish. By offering these breaks, easyJet hopes to encourage people to rethink their weekend plans and "get out there and do stuff.”
The campaign is running on social as well as on Alistair’s blog alongside a competition in which easyJet will send Alastair off on his very own European microadventure, as voted for by the public via Facebook and Twitter. Participants can then be entered into a draw to win flights so that they can go on their very own European microadventure too – for free!