Creative agency Heat recently crafted a hot spot for EA’s Need for Speed: Most Wanted. The creators capture their audience with a swift transition from real-life car races to the game’s own motion design.
Credits
Agency: Heat
Chairman/Executive Creative Director: Steve Stone
Creative Director/Copywriter: Warren Cockrel
Associate Creative Director/Art Director: Anna Rowland
Executive Content Producer: Brian Coate
Content Producer: Jonathan Matthews
Business Affairs Director: Russ Nadler
Director of Account Services: Aaron Lang
Account Director: Eddie Garabedian
Assistant Account Executive: Bryant Marcia
Client: Electronic Arts
Senior Director, Advertising and Media: Dana Marineau