Eagle Eye Wins Contract with Morrisons for Loyalty and Promotion Services

Eagle Eye, a leading SaaS technology company, powering real-time, omnichannel and personalised consumer marketing activities, has announced the securing of a five-year contract with Morrisons Supermarket Ltd, one of the largest supermarket chains in the UK, to further develop its loyalty and promotional offering.

The announcement comes shortly following news of Untie Nots, the personalised promotions business acquired by Eagle Eye in January 2023, securing a multi-year contract with FairPrice, Singapore's largest retailer. 

Eagle Eye's AIR platform is set to enhance Morrisons customer loyalty strategy, which allows customers to benefit from exclusive prices and earn points on selected products in store, online and on fuel. The new offering will create more ways of engaging with customers, and help the supermarket scale the number of broadcast and targeted offers available, giving customers more reasons to shop at Morrisons. 

"This has been a transformational year for our More Card loyalty scheme, and we are very pleased to be working with Eagle Eye, who are an acknowledged leader in this field, as we implement our plans to develop the scheme still further for our customers," says Rachel Eyre, Morrisons chief customer and marketing officer.

"We are excited to have won this multi-year contract with Morrisons, one of the UK's leading supermarkets, and look forward to supporting their commitment to helping customers make every penny go further, saving them money on the everyday items they want and need. We are proud that our platform is supporting the exciting pace of innovation taking place across the retail sector, at a time when providing value for consumers has never been more important," says Tim Mason, CEO of Eagle Eye.

According to Jonathan Reeve, VP APAC, Eagle Eye, we’re now seeing an exciting opportunity for grocery retailers to revolutionise customer engagement and foster lasting loyalty both locally and globally.

“Grocery retailers must harness the power of one-to-one customer connection through their loyalty programs. By leveraging this invaluable resource, they can deliver what consumers crave most: unbeatable value. Consumers see grocery loyalty programs as a means to unlock tangible value, prioritising it over status, perks or earn rewards with other brands. It’s clear that if your loyalty program fails to deliver on the value proposition, shoppers will disengage. 

“This is an opportune time for grocery retailers to focus on effective offer delivery and management, tailored promotions integrated directly into their loyalty programs and more relevant and interactive loyalty platform experiences.”

Morrisons’ new scheme will be rolled out to all 499 stores nationwide and is expected to go live later in 2023.