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Creative
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Dyson Launches Supersonic Hair Dryer with Nick Livesey-directed Ad

RSA Films , 5 months ago

CGI, 3-D printing and CAD all feature in ad from RSA director

Dyson Launches Supersonic Hair Dryer with Nick Livesey-directed Ad

Referencing 1950's Hollywood glamour to contrast with the highly futuristic design of the new product – the ad directed by Ridley Scott Associates’ Nick Livesey uses orbital camera moves to emphasise the unique design of the Dyson Supersonic.

The ad also used elements of CGI, 3-D printing and CAD to include a tangible transparent resin replica of the product that could later be manipulated in post production. This allowed for the Dyson team to envision what was being shot and for The Mill to use shots of the clear resin model to organically introduce the skin of the hairdryer itself. 

“To help bring Dyson - a brand loaded with tech-respect - into a world of beauty was a super great brief, and one I enjoyed enormously. We know that the Dyson Hairdryer is revolutionary in terms of size and airflow, but crucially we needed to show how user friendly this product was rather than just being technically superior,” said RSA Director Nick Livesey.


Advertiser

Advertiser: Dyson

Creative Agency

Chief Creative Officer: Pete Gunn

Producer: Tally Parr

Creative Agency: The Gallery Network

Chief Creation Officer: Keith Terry

Offline

Edit Company: Final Cut London

Editor: Struan Clay

Post Production / VFX

Colourist: Seamus O'Kane

VFX Supervisor: Zoe Cassey–Hayes, Ivor Grif, Jon Wood

Producer: Tom Manton

Production Company

Producer: Rupert Unwin

Director: Nick Livesey

AD: Joe Carter

Production Designer: Dan Betteridge

Production Company: RSA Films

DOP: Angus Hudson

Production Assistant: Becky Bishop

Genre: Creative technology