Dyson Launches Supersonic Hair Dryer with Nick Livesey-directed Ad
Referencing 1950's Hollywood glamour to contrast with the highly futuristic design of the new product – the ad directed by Ridley Scott Associates’ Nick Livesey uses orbital camera moves to emphasise the unique design of the Dyson Supersonic.
The ad also used elements of CGI, 3-D printing and CAD to include a tangible transparent resin replica of the product that could later be manipulated in post production. This allowed for the Dyson team to envision what was being shot and for The Mill to use shots of the clear resin model to organically introduce the skin of the hairdryer itself.
“To help bring Dyson - a brand loaded with tech-respect - into a world of beauty was a super great brief, and one I enjoyed enormously. We know that the Dyson Hairdryer is revolutionary in terms of size and airflow, but crucially we needed to show how user friendly this product was rather than just being technically superior,” said RSA Director Nick Livesey.
Chief Creative Officer: Pete Gunn
Producer: Tally Parr
Creative Agency: The Gallery Network
Chief Creation Officer: Keith Terry
Edit Company: Final Cut London
Editor: Struan Clay
Post Production / VFX
Colourist: Seamus O'Kane
VFX Supervisor: Zoe Cassey–Hayes, Ivor Grif, Jon Wood
Producer: Tom Manton
Producer: Rupert Unwin
Director: Nick Livesey
AD: Joe Carter
Production Designer: Dan Betteridge
Production Company: RSA Films
DOP: Angus Hudson
Production Assistant: Becky Bishop
Genre: Creative technology