Dutch Cross-Media Broadcasting Association VPRO Announces Partnership with HERC

Following a chemistry meeting and strategic session, the Dutch cross-media broadcasting association VPRO will partner with creative agency HERC. In collaboration with the VPRO, HERC has been tasked with developing a brand and activation campaign that appeals to new generations. The last VPRO campaign 'Sponsor of progress' ran in 2016. 

Diederik Hoekstra, head of marketing VPRO, says: “HERC’s presentation was very convincing. Their vision and knowledge addressed our complex challenges. Their outspoken creative style fits seamlessly with the VPRO. We’re excited to bring the philosophy of the VPRO to younger digital-first generations, together with HERC”.

Emilio de Haan, ECD and founder of HERC says: “The VPRO is a dream client when it comes to creative thinking. They make room for unorthodox ideas, talented young makers and experimentation. We can't wait to reinforce their long tradition of groundbreaking content.”