Dutch Bank ABN AMRO Appoints ACE as Lead Agency

After an intensive pitch process, ABN AMRO selects ACE as its new lead agency. ACE will be responsible for the new brand positioning of the Dutch bank and the translation of the brand into campaigns, communication, and platforms.

Tanja Bom, head of marketing communication at ABN AMRO, “We've been looking at the new generation of agencies that understand the modern world and sets a new course for ABN AMRO. ACE and MediaMonks were the final contenders, and both surprised us in every aspect. The distinctive creative quality and the evidence provided by ACE have been decisive in this regard. The first work will become visible in early 2024, and we are looking forward to the collaboration with ACE."

Rogier IJzermans, CEO at ACE, "ABN AMRO is a wonderful brand, brimming with drive and forward energy. This aligns well with ACE. The brand seeks innovation and deeper connections with contemporary culture, which is right up our alley. There's a strong desire to do things differently, which will undoubtedly result in compelling work. The pitch process was thorough, laying a solid foundation for collaboration. We can start right away. ABN AMRO will be ACE's first integrated client."