Wed, 31 Aug 2022 06:49:55 GMT
Independent Duncan Channon has been named social and digital agency of record for plant-based innovator Tattooed Chef, which has become the fastest growing brand in the Conventional Food Channel year-to-date in the Grocery/Frozen and Refrigerated Categories according to SPINS/IRI.
Duncan Channon will be responsible for digital and social strategy and creative, digital media planning, influencer marketing and experiential activations to help build the Tattooed Chef brand. As its first task under the partnership, Duncan Channon created an experiential activation for the brand featuring a tattoo studio at a private party at Coachella. This summer, the agency launched Tattooed Chef’s largest digital campaign to date across connected TV, digital video, digital audio, paid social and paid search.
Tattooed Chef is partnering with Duncan Channon during a phase of rapid growth. Building on its successful frozen portfolio that included four of the five fastest-moving plant-based frozen food entrée launches in 2021 (SPINS/IRI), the brand has continued to prioritize new product innovation and expand distribution. Tattooed Chef now offers 140 plant-based products, including its signature ready-to-cook bowls, zucchini spirals, riced cauliflower, acai and smoothie bowls, and cauliflower pizza crusts in the freezer aisle, as well as plant-based oat butter adaptogen-fueled refrigerated bars and grain-free and dairy-free tortilla chips.
“Duncan Channon shares Tattooed Chef’s ambition to become a lifestyle brand that challenges the conventions of traditional food marketing,” said Sarah Galletii, founder, chief creative officer, and the Tattooed Chef. “We were impressed with Duncan Channon’s creative thinking, and their ability to activate fresh ideas across digital, social, and experiential. We had expected to hire separate agencies for each of these needs, but DC’s breadth of expertise and integrated approach made them stand out as an ideal partner.”
The business was awarded to Duncan Channon earlier this year following a competitive pitch, and is being announced today.
“Tattooed Chef is a visionary and inclusive women-led brand with the traction to back its large ambitions,” said Amy Cotteleer, chief experience officer and partner, Duncan Channon. “The team supports modern thinking about how to build a digital-first brand, and we’re thrilled to show them that a single agency can bring a POV on how digital, social and experiential can work together to create powerful connections with consumers.”view more - Hires, Wins & Business
Categories: Vegetarian / Vegan, FoodDuncan Channon, Wed, 31 Aug 2022 06:49:55 GMT