Dumb Ways To Die App

Dumb Ways to Die continues to gather pace with an app game for iPhone and iPad, claiming the number one free app spot for iPhone and iPad in Australia for 10 days. 

Developed by McCann Australia in collaboration with local game developer Barrel Of Donkeys, the app is currently being downloaded over 100,000 times a day and is charting in 91 countries. It is the number one free app in Australia, New Zealand, Canada, Singapore and Indonesia. 

 

Starring all the characters from the viral hit Dumb Ways to Die for Metro Trains Melbourne, the game allows players to flick piranhas away from a character’s private parts and defend another from a snake attack among other ways to avoid being dumb. 

Players can also pledge to “not do dumb stuff around trains” at the click of a button.

John Mescall, executive creative director of McCann Australia, said: “With the main Dumb Ways to Die video now close to 46 million views, we wanted to give young people another platform on which to enjoy the characters and, more importantly, to continue to remind them that being dumb around trains can and should be avoided.”

 

McCann
Executive Creative Director: John Mescall
Creative Director: Pat Baron
Group Account Director: Adrian Mills
Senior Account Director: Alec Hussain

Barrel Of Donkeys
Game design & development: Julian Frost & Sam Baird

Metro Trains
General Manager Corporate Relations: Leah Waymark
Marketing Manager: Chloe Alsop