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Dubai Lynx 2024 Grand Prix Winners

07/03/2024
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London, UK
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MENA's Dubai Lynx awards show announces its 2024 winners with Saudi Arabia taking away five Grands Prix wins and Morocco taking home its first, writes LBB's Nisna Mahtani
Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has revealed this year’s winners at the awards ceremony tonight. Saudi Arabia wins five Grands Prix, its highest ever received at Dubai Lynx, including four Grands Prix for ‘Protectasbih’, for Saudia, entered by Leo Burnett, Jeddah. ‘Rumble’ for General Entertainment Authority entered by Accenture Song, Dubai, United Arab Emirates took home seven Lynx Awards, including Grands Prix in the Film and Film Craft Lynx. Notable winners also include VML, Casablanca, which was awarded Morocco’s first ever Grand Prix, taking home the Grand Prix for Good. 

Simon Cook, CEO, LIONS & Dubai Lynx, says, “Congratulations to our 2024 winners for setting the creative benchmark in MENA for another year. Yesterday’s Festival was a fantastic day bringing MENA’s creative community together to network, learn and be inspired by the rich mix of speakers and champions for creativity in the region. I’d like to thank our Jurors for all their hard work and dedication in setting the benchmark for creative excellence across the region.” 

Ian Fairservice, vice chairman, Dubai Lynx, adds, “This year’s winners really showcase the level of excellence coming from the region. A huge congratulations to all our winners, Special Award winners and Young Lynx Competition winners. The insights and trends from this year’s work will be explored in the Dubai Lynx Creativity Report, providing the official rankings for this year’s top performing networks, agencies and companies from across the region, published on March 20th.” 

This year’s Grand Prix winners are: 


Brand Experience & Activation 

Campaign: Protectasbih
Brand: Saudia



Creative Commerce 

Campaign: I See Coke
Brand: The Coca-Cola Company
Agency: VML Dubai / VML New York City



Creative Effectiveness 

Campaign: The Hidden Room
Brand: Homebox



Creative Strategy 

Campaign: Superstar Ravi
Brand: adidas
Agency: Havas Middle East / Red Havas Middle East



Design 

Campaign: Protectasbih
Brand: Saudia



Digital 

Campaign: I See Coke
Brand: The Coca-Cola Company
Agency: VML, Dubai / VML, New York City



Direct 

Campaign: Protectasbih
Brand: Saudia



Entertainment 

Campaign: Unauthorized Trip
Brand: Saudi Tourism Authority



Film 

Campaign: Rumble
Brand: General Entertainment Authority
Agency: Accenture Song Dubai / Droga5 New York City



Film Craft 

Campaign: Rumble
Brand: General Entertainment Authority
Agency: Accenture Song Dubai / Droga5 New York City



Glass: The Award for Change

Campaign: The Female Field
Brand: adidas
Agency: Havas Middle East



Grand Prix for Good 

Campaign: Out of Home
Brand: Jood
Agency: VML / Wunderman Thompson, Casablanca



Healthcare 

Brand: Anghami




Industry Craft 

Campaign: Maqroo - The First Arabic Dyslexic Font
Brand: Omantel




Integrated 

Campaign: Battle of the Baddest - Integrated
Brand: General Entertainment Authority
Agency: Accenture Song Dubai / Droga5 New York City / Droga5 Tokyo 



Media 

Campaign: Frequencies of Peace
Brand: Babyshop



Outdoor 

Campaign: The Lost Camel
Brand: Emirates Development Bank
Agency: LivingRoom Communication Dubai



PR 

Campaign: Protectasbih
Brand: Saudia


 

Print & Publishing 

Brand: Boon
Agency: Grey Dubai




Radio & Audio 

Campaign: I See Coke
Brand: The Coca-Cola Company
Agency: VML, Dubai / VML, New York City



Social & Influencer 

Campaign: Birthmark Stories
Brand: Hungerstation
Agency: VML / Wunderman Thompson Riyadh



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