Dubai Lynx 2022 Winners
March 2022 saw the Dubai Lynx take place in-person for the first time since 2019. And what better way to celebrate the region’s creative scene than by taking place at the majestic Dubai Opera.
The night saw 167 winners from the UAE, Saudi Arabia and Egypt, and was co-sponsored by TikTok. Philip Thomas, chairman of LIONS and Dubai Lynx, said, “Congratulations to this year’s Dubai Lynx 2022 winners. We have seen examples of outstanding creativity from our winners and they have set the benchmark for creative excellence in MENA while providing an insight into the region’s current industry landscape. It has been wonderful to celebrate our winners at tonight’s awards ceremony and I’d like to also say a huge thank you to all of our jurors for their hard work.”
Here’s a list of all those that won the top prizes on the night.
Brand Experience and Activation
Campaign: Double Moon
Brand: UAE Government Media Office
Agency: MullenLowe MENA Dubai
Creative Effectiveness
Campaign: The New National Anthem Edition
Brand: AnNahar
Agency: Impact BBDO Dubai
Creative Strategy
Campaign: The Elections Edition
Brand : AnNahar
Agency: Impact BBDO Dubai
Design
Campaign: Liquid Billboard
Brand: adidas
Agency: Havas Middle East Dubai
Digital
Campaign: Feminine Arabic
Brand: Twitter
Agency: VMLY&R Commerce MENA Dubai
Direct
Campaign: Despair No More
Brand: TENA
Agency: Impact BBDO Dubai
Entertainment
Campaign: It’s Possible
Brand: UAE Government Media Office
Agency: Vice Arabia FZ LLC Dubai
Film
Campaign: Rolling Stone: Rockin’ Mamas
Brand: Rolling Stone Magazine
Agency: Good People Films Cairo / VMLY&R Italy Milan
Film Craft
Campaign: Beyond the Surface
Brand: adidas
Agency: Havas Middle East
Glass: The Award for Change
Campaign: Despair No More
Brand: TENA
Agency: Impact BBDO Dubai
Grand Prix for Good
Campaign: The Macabre Dictionary of Virginity Testing
Brand: M.A.L.I - Maroc
Agency: TBWA\RAAD Dubai
Healthcare
Campaign: Despair No More
Brand: TENA
Agency: Impact BBDO Dubai
Industry Craft
Campaign: Bedroom
Brand: IKEA
Agency: Leo Burnett Riyadh
Integrated
Campaign: The Elections Edition
Brand : AnNahar
Agency: Impact BBDO Dubai
Media
Campaign: Despair No More
Brand: TENA
Agency: Impact BBDO Dubai
Mobile
Campaign: Offline Hour
Brand: Pizza Hut
Agency: M&C Saatchi Dubai
Outdoor
Campaign: The Elections Edition
Brand : AnNahar
Agency: Impact BBDO Dubai
PR
Campaign: The Elections Edition
Brand : AnNahar
Agency: Impact BBDO Dubai
Print and Publishing
Campaign: The Elections Edition
Brand : AnNahar
Agency: Impact BBDO Dubai
Radio and Audio
Campaign: Fits Anywhere
Brand: IKEA
Agency: Wunderman Thompson Riyadh
Social and Influencer
Campaign: Despair No More
Brand: TENA
Agency: Impact BBDO Dubai
