DSW Names MediaCom USA Media Agency of Record

DSW has recently named MediaCom as its new media agency-of-record, with the agency picking up media strategy, planning and buying responsibilities for the footwear retailer after a review.

Known as the 'Content + Connections Agency,' MediaCom will use its innovative Systems Thinking approach - examining and optimizing the brand's total system of content and connections and not just the individual silos within it - to fuel business success for DSW.