Dropbox and MullenLowe Mediahub Take On Being “Always-on” at Work
Dropbox and MullenLowe Mediahub talk about 'Always being on' at work in new New York Times brand activation with comedians.
Celebrities including Oscar Nunez (The Office), Sara Benincasa (“Corporate” on Comedy Central, MTV) and Andy Kindler (Last Comic Standing, Everybody Loves Raymond, The Daily Show) star in videos featuring comedians dissecting modern-day job descriptions, telling us what work really looks like.
Dropbox challenged Mediahub to conceptualise an enemy that we all have, but never address – “work about work, or...busywork” which leads to an always-on, 24-hour workday. Dropbox is building the world's first smart workspace to help end the 24-hour workday, transform work culture, and help teams focus on the work that matters.
The custom videos were created in partnership between Dropbox, Mediahub and T Brand Studio. The activation also includes a print ad in the Sunday New York Times Business Section and features on NowThis!