Boost have just released the 'Boosted Inspiration Series' out of Droga5 in Sydney. In part 1 we meet Leo Addison, creator of the next big thing - 'Moreing'.
He explains that "Moreing is an artform, it's basically just a curation of objects added in one space."
In the quest to add more, the lines are blurred between art, design, fashion and garden gnomes.
"If you're a 'more-er', the universe is your canvas."
Credits
Creative Chairman: David Nobay
Executive Creative Director: Duncan Marshall
Creative Director: Cam Blackley
Art director/Copywriter: Cam Blackley
Strategic Business Director: Ant Warne
Business Director: Dannika Coleman
Planning Director: Simon Wassef
Agency Producer: Paul Johnston
Production company: Revolver
Executive Producer: Michael Ritchie
Director: Matt Devine
Producer: Alex Kember
Editing: The Editors/Dave Whittaker
Sound: Nylon
Post SFX: Heckler