Fri, 04 Nov 2022 09:54:20 GMT
Drizly, an Uber Company and a leading beverage alcohol e-commerce shop, today announced its new brand direction, anchored to an elevated purpose: to help people savour life’s moments. With this brand evolution, Drizly is underscoring its new direction as it builds upon its expertise in on-demand delivery to become the go-to shopping destination for all beverage alcohol occasions.
As the pioneer in alcohol delivery, Drizly is signalling its expansion from an on-demand-only player with delivery in 'under 60 minutes,' to a tailored e-commerce shopping destination focused on helping customers find the best drink for the moment, whether they need it now or later. This transition is further supported by the broadening types of moments and occasions that Drizly has observed consumers turning to the platform for, including sending gifts. With gifting experiencing sustained momentum on Drizly over the past few years, gift order share has scaled over 100 percent from 2019 to 2022 to date.
Drizly's new purpose highlights this significant transformation happening across the business during its 10th anniversary year, and charts a new course for Drizly, post Uber acquisition. As the Drizly brand embarks on this next chapter, Drizly and Uber will continue to partner on integrating Drizly's great selection into the Uber Eats app to provide consumers instant access to the best of local commerce.
“After building the infrastructure for alcohol e-commerce and paving the way for on-demand delivery at scale, this next phase for Drizly is all about building a tailored shopping experience to help customers find the best drinks for these moments – whether it's a bottle for an impromptu date night at home or sending a gift across the country to mark a special occasion,” says Cory Rellas, Drizly CEO.
“We knew Drizly had a lofty ambition to move beyond on-demand delivery to a more curated e-commerce shopping experience to help consumers find the best drinks for the moment, so we seized the opportunity to have fun with how we show up in users’ lives, all while staying true to the offbeat, clever nature of the brand. As our upbeat deliverist moves from home to home, her catchy melody invites users to explore all the moments that Drizly can help them savour with the right drinks.” - Natalia Fredericks, creative director at Party Land
The new Drizly experience
As part of this brand evolution, Drizly is rolling out a redesigned product experience, with ongoing updates slated in the coming months to better serve all of its customer’s life moments.
New brand campaign and upgraded look spotlights the moments-driven purpose
Bringing Drizly’s new brand direction to life across a mix of channels, it has debuted a fresh look and is introducing a multi-channel brand campaign.
“This is more than just a brand refresh or new visuals. Our heightened focus on the importance of life’s moments - big and small - is a belief shared with our customers,” says Liz Paquette, Drizly’s senior brand director. “Our recent survey found that 41% of consumers cited ‘enjoying life’ as one of the things they value most, coming in only after ‘family.’ Through this new direction and purpose, we are conveying just how seriously we take our role in helping our customers savour life's moments.”
Categories: Retail and Restaurants , Food delivery platformParty Land, Fri, 04 Nov 2022 09:54:20 GMT