Drivers Race Their Digital Clones in New Films for Castrol EDGE
In Castrol EDGE’s latest Titanium Trial, two world-class drivers pushed their skills and nerve to the limit as they face the toughest competitor of their careers… their digital clone.
This is the fourth Trial from the Castrol EDGE Titanium Trials series and involves two of the most iconic supercars in the world; the Koenigsegg One:1 and the track-only Aston Martin Vulcan. The aim of the pioneering challenge is to pursue the ultimate driving performance, showcasing man, machine and oil like never before.
Castrol EDGE worked with ground-breaking virtual reality experts REWIND to develop and customise one of the world’s best simulators to replicate the real race location; Spain’s notorious Ascari race track.
Combining acoustics and a cutting-edge tactile feedback system, the simulator provides the immersive feeling of the engine, road and body impacts. The supercars were analysed comprehensively, taking into account tyre size and weight, car aerodynamics, weather conditions and even down-force at varying speed, ensuring that the simulator experience was as close to the real thing as can possibly be achieved.
The two drivers each recorded 10 virtual sessions at the Titanium Lab in London, before data of their best performances were fused together, creating their ’Ultimate Lap’.
Creative Agency: The Brooklyn Brothers
Digital Production Company
Project Manager: Matt Vernon-Clinch
Creative Director: Daryl Atkins
Tech Director: Solomon Rogers
App/Digital Production: REWIND.co
Music and Sound
Sound Design: Sam Ashwell & Ben Gulvin
Sound Mix: Sam Ashwell
Producer: Katie Truelove
Editor: Spencer Ferszt & Jake Armstrong
Edit Company: Marshall Street Editors
Post Production / VFX
Colourist: Mick Vincent
3D Lead Artist: Jonathan Wood
2D Lead Artists: Pete Rypstra
Creative Director: Tom Wansbrough-Jones
VFX Supervisor: Jonathan Wood, Pete Rypstra
Shoot Supervisor: Pete Rypstra
Producer: Jarrad Vladich
Post Production House: The Mill
Print / OOH
Line Producer: Frederic Bovis
Photographer : Dan Holland
Producer: Fred Robinson & Basil Stephens
Production Company: Annex