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Drivers Race Their Digital Clones in New Films for Castrol EDGE

Annex Films, 3 months, 1 week ago

Annex Films' Jako teams with The Brooklyn Brothers for high-speed spots

Drivers Race Their Digital Clones in New Films for Castrol EDGE

In Castrol EDGE’s latest Titanium Trial, two world-class drivers pushed their skills and nerve to the limit as they face the toughest competitor of their careers… their digital clone.

This is the fourth Trial from the Castrol EDGE Titanium Trials series and involves two of the most iconic supercars in the world; the Koenigsegg One:1 and the track-only Aston Martin Vulcan. The aim of the pioneering challenge is to pursue the ultimate driving performance, showcasing man, machine and oil like never before. 

Castrol EDGE worked with ground-breaking virtual reality experts REWIND to develop and customise one of the world’s best simulators to replicate the real race location; Spain’s notorious Ascari race track. 

Combining acoustics and a cutting-edge tactile feedback system, the simulator provides the immersive feeling of the engine, road and body impacts. The supercars were analysed comprehensively, taking into account tyre size and weight, car aerodynamics, weather conditions and even down-force at varying speed, ensuring that the simulator experience was as close to the real thing as can possibly be achieved.

The two drivers each recorded 10 virtual sessions at the Titanium Lab in London, before data of their best performances were fused together, creating their ’Ultimate Lap’. 


Creative Agency

Creative Agency: The Brooklyn Brothers

Digital Production Company

Project Manager: Matt Vernon-Clinch

Creative Director: Daryl Atkins

Tech Director: Solomon Rogers

App/Digital Production: REWIND.co

Music and Sound

Sound Design: Sam Ashwell & Ben Gulvin

Sound Mix: Sam Ashwell

Offline

Producer: Katie Truelove

Editor: Spencer Ferszt & Jake Armstrong

Edit Company: Marshall Street Editors

Post Production / VFX

Colourist: Mick Vincent

3D Lead Artist: Jonathan Wood

2D Lead Artists: Pete Rypstra

Creative Director: Tom Wansbrough-Jones

VFX Supervisor: Jonathan Wood, Pete Rypstra

Shoot Supervisor: Pete Rypstra

Producer: Jarrad Vladich

Post Production House: The Mill

Print / OOH

Line Producer: Frederic Bovis

Production Company

Photographer : Dan Holland

Producer: Fred Robinson & Basil Stephens

Director: Jako

Production Company: Annex