Dreams of Reunion in Vaccination Campaign for France's Ministry of Social Affairs and Health

The Ministry of Social Affairs and Health has launched its first communication campaign encouraging the public to get vaccinated for COVID-19. 

The campaign, ‘The Projection’, created by MullenLowe France, sends the message that ‘because we’re all dreaming of getting back together, let’s get vaccinated!’. 

Philippe Adenot, CEO of MullenLowe France, with Antoine Colin and Jordan Lemarchand, co-creative directors, comment: “We are all concerned about doing our part to stop the spread of COVID-19. This campaign reflects our desire to rediscover what we have missed most throughout the pandemic – our relationships with others. Vaccination is the key to get us out of this crisis and return to ‘normal’ life, so we’re encouraging everyone who can to get vaccinated so we can be reunited with our loved ones as soon as possible.” 

It is the fourth campaign from the Ministry of Social Affairs and Health and MullenLowe France, encouraging the public to exercise caution during the pandemic. Their first campaign, ‘The Good Reflexes’, launched in the Summer, followed by ‘We Can All Be Touched’ which promoted safe back-to-school practices in September. The latest, ‘Let’s Be Careful During The Holidays’, launched in December 2020 reminding people to maintain social distancing and stay safe during the holiday season.