Dreams Become Reality in Inspiring Lexware Campaign

Element E launches its latest campaign for Lexware. 

This spot was specifically inspiring because Element E were working with people who made their seemingly extraordinary dream come true. 

The first part of the film was shot with Jndia Erbacher, who has set herself the goal of becoming the fastest woman in the world. For this, Element E were drawn to Spain to the special filming location of a race track. On location the team were able to cooperate with the service production Sur Film, with whom Element E also shot the last of the three episodes on Tenerife a few months later.

The second episode was with Kat. She dreamed of being a mermaid since she was a kid. Now as an adult she is the owner of a mermaid school. While shooting in Siegburg, Element E could take part in watching the transformation to mermaid Kat. The location was a diving centre with an underwater world diving tower in which Kat and her mermaid pupils dived in. With the help of DP Peter Drittenpreis, underwater camera DP, lightning, and safety divers, the team managed to capture some amazing moments. But go and see for yourself.

On Element E's last episode a dream came true for our director Lars Büchel, who is also a sailor. The team were shooting on the timber coast, a sailing freighter with the aim of enabling emission-free goods traffic. This time the team were on Tenerife and had an unusual, amazing shooting time with the captain Cornelius and his crew, which will remain more than in memory for some involved.

More to there journey in the interviews can be found here.