Dreamforce 2024 Debuts the ‘Era of Experimentation’
For Code and Theory, Dreamforce 2024 was an inspiring event that left us energised. Marc Benioff’s ambitious vision to empower one billion AI agents by 2025 boldly shapes the future of work and technology, positioning Salesforce as an innovation leader.
Having attended Dreamforce off and on for the past 15 years - and honestly losing count - this year stood out like no other. For the first time, there was a palpable shift from focusing on tools to emphasising experiences. Salesforce has always been a collection of powerful tools, but now it’s about the seamless experiences these tools enable, with technology becoming the underlying layer.
Experience Change is where technology and creativity converge to fuel growth and set new industry standards. As a technology and creative network, we design, build and market to transform our clients’ businesses. This alignment with our philosophy made Dreamforce 2024 particularly impactful for us at Code and Theory.
A standout moment was Jensen Huang, CEO of Nvidia, emphasizing a shift from focusing on tools to prioritizing skills - ushering in an era centred around skilled agents. Since OpenAI’s ChatGPT launch in late 2022, businesses have been actively experimenting to realize returns on AI investments, embracing this era of experimentation rather than fearing a 'bubble.'
Here are four key takeaways from Dreamforce 2024 that will shape our approach and impact CEOs, CIOs, CTOs and CMOs:
1) Agentforce: The New Standard
Salesforce’s Agentforce is poised to revolutionise operations for 150,000 businesses, including 90% of Fortune 500 companies. This suite of autonomous AI agents boosts productivity across service, sales, marketing and commerce. At Code and Theory, we see Agentforce as a game-changer for our clients. Its low-code interface allows us to create and customise AI agents tailored to specific business needs, seamlessly integrating with Salesforce CRM and Data Cloud. Our expertise positions us to help clients fully leverage Agentforce’s potential, enhancing their capabilities and driving growth.
2) Atlas AI Engine and Autonomous AI Operations
At the core of Agentforce is Atlas, the autonomous reasoning engine that reduces misinformation and ensures agents operate within defined limits. Powered by the Atlas Reasoning Engine, Agentforce operates independently - retrieving data, creating action plans and executing tasks without human intervention. We are exploring ways to integrate Atlas into our solutions, enhancing decision-making and operational efficiency for our clients.
3) Embedding AI In the Customer Journey
Agentforce deeply integrates AI into workflows, enhancing the customer journey. This capability enables organisations to anticipate customer needs and strengthen relationships. As the leading technology and creative agency, we are already envisioning our resourcing, personalised training, employee performance and QA, managed by Agentforce.
4) High Accuracy With Almost No Hallucination
Agentforce prioritises accuracy by offering highly precise, low-hallucination, intelligent agents that operate autonomously. They target a 33% improvement in accuracy compared to OpenAI on Azure, ensuring that actions and decisions are not only faster and more cost-effective but also reliable. This aligns with our dedication to delivering reliable solutions and providing clients with AI tools they can trust.
Interested in how these developments can propel your business forward? Let’s connect and discover how we can work together to achieve your goals. Get in touch.
Raj Bhatia is the global chief technology officer of Code and Theory.
