DraftLine Encourages You to Quench Your Thirst with Brahma This Argentine Summer

Under the direction of Fede García Rico and with production by Mamá Húngara, draftLine BUE presents the “Sed de Brahma” campaign.

“Brahma is synonymous with celebration, gatherings, friends, and summer, and it’s also the smoothest and most refreshing beer. That's why it's the perfect choice for all these occasions. That’s why we say that when there’s a thirst for partying, friends, and summer, there’s a thirst for Brahma!” commented Álvaro Figueroa Alcorta and Florencia Donnelly from Brahma.

“A group of friends that follows that thirst for a cold one when it’s swelteringly hot, combined with the vacation spirit of ‘anything for the story,’ are two key ingredients of the commercial,” said Florencia Morado, Martín Puiatti, and Alberto Valencia, the creative directors at DraftLine.

“Are there other ways to quench your thirst? Of course. But the thirst for Brahma is that craving that comes at a party where you're ready to hit the dance floor or after spending time at your friend's house by the pool. We hope this campaign gives you a little bit of that thirst,” concluded Florencia Loda and Emilio Yacon, the creative general directors of the agency.