Draftfcb Wins Department Of Health Recruitment Task

The Department of Health has appointed Draftfcb to support the government’s commitment to recruit an extra 4,200 full-time health visitors across England by 2015.

 

The appointment follows Prime Minister David Cameron’s pledge made late last year, in response to the decline in health visitors and the potential impact this has on health and wellbeing outcomes for children, families and communities.

 

“We’re delighted to be working on such a critical and important initiative and help in the recruitment of health professionals”, said Draftfcb London President Kate Howe.

 

An initial test Direct Marketing campaign and a CRM acquisition and retention programme aimed at both student and current nurses will help achieve the ambitious recruitment target, as well as elevate the status of health visitors in terms of the integral role they have in giving children and families the best possible start.