Draftfcb Appoints Josephine Pan

Draftfcb has appointed Josephine Pan as Business Director on the agency’s Beiersdorf account portfolio in Greater China. She will be based in Shanghai.
 
Ms. Pan joins with 17 years of industry experience.  She had been a group account director at JWT China for the past six years and has worked on major communications campaigns for health and beauty brands such as Johnson & Johnson, Tylenol and Bayer Consumer Healthcare. Prior to JWT, Pan was at Saatchi & Saatchi and earlier at Grey.
 
“It was a very detailed search to find the right candidate to take this vital role,” said Pully Chau, chairman and CEO of Draftfcb Greater China. “Beiersdorf has a highly successful track record in China and enormous opportunities into the future. It is vital our team leader on the account has the experience and vision to lead the agency team and partner well with our senior client teams.”
  
"The cohesiveness and creativity of the fully integrated agency model really attracted me", added Pan. "This is a great opportunity and I'm looking forward to helping build an even more successful business for Beiersdorf into the future.”
 
Beiersdorf is based in Hamburg, Germany, and has around 16,500 employees worldwide. The company has more than 130 years of skin care experience and is known for its innovative and high-quality products.