Dr. Oetker Celebrates Easter with Holly Hops the Bunny in Colourful Ads

Just in time for Easter, Dr. Oetker has released its latest colourful character for home baking - Holly Hops the bunny. 

Accompanied by a series of how-to videos, produced by The Mob and directed by Andy Saunders, the new character shows step-by-step how to create your own version of the bunny cake - helping you feel like a superstar mum.

Speaking of the campaign, director Andy said: "This heavily art directed and quirky spot for Dr Oetker, involves a baker and a talking cake. The decision was made early on in production to use a puppet over CGI to allow for greater subtly of movement and to create a more authentic character."

"The bakers performance was split across 2 contrasting scenes, with direction switching from fun and friendly to confident and sassy. Options were filmed on the day to dial in and dial out the amount of sass! Crisp clean lighting was used to create a sense of friendly warmth whilst accentuating the stylised theme."