Doordash’s Super Bowl Ad Will Give away Every Item Advertised during the Big Game

Today, DoorDash, the leading local commerce platform, unveiled its plans to engage fans on Sunday, February 11th with a first-of-its-kind sweepstakes that shows how consumers can get just about anything on DoorDash. Timed to football’s biggest event, DoorDash will DoorDash stuff from all the commercials – awarding one lucky winner with items advertised throughout the duration of the game. From cars to snacks to desserts, self-care products and even tax service, DoorDash will give it all away. Just crack the code during DoorDash’s Big Game commercial for a chance to obtain it all.

Today’s announcement marks DoorDash’s third time advertising in the Big Game and quickly follows the launch of its new brand platform, ‘Your Door to More.’ By showcasing how DoorDash provides convenient access to restaurants, grocery and retail stores, pet and beauty supplies and more, the new platform underscores DoorDash’s mission to grow and empower local economies and make the best of every neighbourhood available to consumers on-demand.

The :30 Big Game spot was created in partnership with Wieden+Kennedy Portland and Emmy-Nominated director, Mike Diva, most notable for his video shorts on SNL. Laurence Fishburne’s iconic voice is featured throughout the work. The multi-layered 360 campaign also includes external partnerships with more than 60 brands, 24/7 social listening, teasers and DoorDash’s first-ever Dashspondent Lonnie IIV, a larger than life personality, who will report all the items added to the grand prize.

Head to doordash-all-the-ads.com, to see the growing list of prizes as DoorDash 'ads them to the cart.' The grand prize winner can expect to see cars, gifts and goodies from multiple beloved brands airing ads during the Big Game like Doritos Dinamita, Dove, Kia, MTN DEW Baja Blast, M&M’S, OREO Cookies, Popeyes, REESE’s Peanut Butter Cups, Starry, and many, many, many, many more!

“DoorDash was founded 10 years ago with a simple mission: grow and empower local economies. What started out as connecting consumers with their favourite local restaurants has transformed into a multi-category marketplace where you can get pretty much anything from your local neighbourhood delivered – from food, to flowers, alcohol, retail items, and more – straight to your door,” said Kofi Amoo-Gottfried, CMO, DoorDash. "We believe there's no better way to showcase what's possible with DoorDash than literally delivering all the Big Game ads to one lucky winner."

Enter DoorDash’s biggest sweeps during football’s biggest event.

Here’s how to enter:

• Bookmark www.doordash-all-the-ads.com and tune in to the game on February 11th.
• Watch the DoorDash commercial to crack the code and enter it at www.doordash-all-the-ads.com.
• Hold your breath, press ‘submit now’ and keep your fingers crossed.