DoorDash Announces Bill Belichick as New “Fan Coach"

Today, DoorDash announced the launch of its new multi-platform campaign, “Fan Coach,” a series of comedic pieces that spotlight Coach Belichick giving advice around fans’ biggest game day quandaries around what to order, Fantasy Football, making wings, and more!

“DoorDash has mastered the playbook when it comes to delivering the perfect at-home game day experience complete with everything from wings to veggie trays, and drinks," said legendary football coach and sports analyst, Bill Belichick. "That's why I'm excited to team up with DoorDash and coach football fans to make the most out of game days."

Limited-Edition Game Day Gear

To get fans game day ready, DoorDash also announced a limited-edition hooded sweatshirt with cut-off sleeves. It features an insulated pocket to keep your snacks warm and your drinks cool, meaning fans can keep their eyes on the game and never have to leave the couch for a refill. The short-sleeve hoodie also includes a $50 DoorDash gift card to help fans host the ultimate football watch party, so you can order all your game day essentials.

For a chance to snag one of these exclusive hoodies, all you need to do is post or comment your questions to DoorDash’s Fan Coach, Coach Belichick by using #FanCoachSweeps on Instagram, TikTok, and X. Curious about Coach Belichick’s pre-game rituals or celebratory meal? His most memorable game of his career or what to bring to the next football watch party? Submit your questions via social media and he will tackle them. Some lucky fans will also score a signed football from the legendary coach himself. For more information and official rules, see here.*

The "Fan Coach" Playbook

Superette, DoorDash’s in-house creative studio, worked with visionary director Pete Marquis to create six variations of the “Fan Coach” content that’s set to debut across national TV, digital and social media. The 360 campaign features many additional touchpoints, including external brand partnerships, interactive social media engagement with fans, influencer collaborations and more.

“Building on the success of our disruptive Super Bowl campaign, ‘DoorDash All The Ads,’ which delivered everything advertised to one lucky winner last season, we are committed to continuing to raise the bar by kicking off this football season with a legend, Bill Belichick, and a few select friends,” said Renaldo Chapman, vice president, brand & creative, at DoorDash.

* Terms apply. See terms and conditions for sweepstakes here.