Don't Watch On An Empty Stomach: Bites Unveils New Food Reel

Welcome to a world where walnuts pirouette, condiments combust, and light peeks through salad leaves like sunlight through the trees: it’s Bites’ 2024 food reel.

The tabletop specialist is whetting appetites with an impressive showcase of culinary diversity. A symphony of everything from the heartiest burgers to the most indulgent chocolate, Bites’ creative choreography makes food come alive in a dynamic, breathtakingly gorgeous whirlwind. Covering a broad spectrum of the studio’s best work, headline brands spotlighted include McDonald’s, Sabroso, E. Wedel, Müller, Ghirardelli, Amstel, Almarai, Jollibee, Sarbast, and SodaStream.

The reel exemplifies how Bites has cemented its position at the forefront of tabletop production over the past decade. Each shot is meticulously curated down to the last detail, as every burger flip, chocolate drip, and fizzy bubble boasts the studio’s superpower: making the mundane look extraordinary.

The journey has been one of continuous improvement for Bites, with each project serving as a stepping stone towards greater innovation and creativity. Ever striving for perfection, the production company aims to always surpass previous work, setting new benchmarks for quality. It does so by consistently evolving and refining its capabilities, embracing innovative tech and techniques - motion control and special effects, in particular - to captivate audiences, exhibit practical prowess, and honour directorial vision all at the same time.

Kuba Kozłowski, head of production at Bites, comments, “At Bites, we pride ourselves on our expertise in top-tier tabletop production, combining innovative creativity with pioneering production solutions to highlight the unique qualities of each brand we work with. We’re greatly supported by the wonderful talent with whom we collaborated on the projects included in the reel; shout out to Ronald Koetzier, Ruben Latre, Roy Raz, Jorge Stasny, Jorrit Stoltman, Henrik J. Henriksen, Arek Żyłka, Alberto Arellano, Jacek Szymański, Paoloalberto Tonoli, Tadeusz Śliwa, Jakub Hajduk, and Marcin Filipek.”