Don’t Let Halloween Sneak up on You in Hilariously Scary Uber Eats Spots

Uber Eats introduces Don’t Let Halloween Sneak Up On You, which highlights how shopping on Uber Eats for last-minute candy, costumes, and more will save you a scare (and up to 50% off Halloween candy and more) this spooky season. With Halloween candy hitting shelves earlier and earlier each year, it’s easy for shoppers to feel like they have all the time in the world to get ready for the big day. So they put it off… and put it off… until it comes back to haunt them. 

The campaign ladders up to its brand platform, Get Almost Almost Anything, and embraces the spookiness of the Halloween season. The work takes visual inspiration from the world of horror – from movie trailers, to posters, soundtracks and sound design. And of course, the campaign leans into the classic 'jump scare', which is scattered throughout the campaign – we just won’t tell you when or where! 

“We’re excited to help make Halloween prep a little less scary with Uber Eats,” said Georgie Jeffreys, head of marketing at Uber, North America. “We’ve got you covered, from last-minute costumes from Spirit Halloween to sweet treats right to your doorstep from Costco, just in time for the festivities.”

To help bring the campaign to life, Uber Eats and Rethink partnered with comedy director Jeff Low at Biscuit Filmworks. Uber Eats and Rethink also worked with creature studio Onyx to bring our monsters to life using (mostly) practical special effects.

"We love Uber’s excitement to embrace the spooky – and the hilarious. Creatively, that took us to some fun places and we enjoyed putting our own fresh spin on a genre we all love this time of year,” said Tara Lawall, chief creative officer at Rethink.  

Don’t Let Halloween Sneak Up On You, which launched on October 17th, will run until October 31st. The campaign includes assets across Linear TV, OLV, CTV, digital and static OOH, and social films on Meta, TikTok, Pinterest, and Snapchat. The campaign was developed in collaboration with creative agency Rethink, and media placements were managed by PHD Media.