FCB Buenos Aires presents its first work for Poett Fraganza air freshener, developed under the concept 'Awakens your senses.'
Federico Garcia Tiberti, marketing manager for Fragrances & Cleaning Utensils at Clorox, comments: “At Poett we believe that through our fragrances we have the possibility to share inspiring stories like the one we are telling today. This creates a very strong connection between our consumers and the brand reinforcing its primary objective: to be able to awaken our senses through unique fragrances."
Lulo Calió, ECD at FCB Buenos Aires, said: “To achieve results like this, good teamwork is as important as the idea itself. So you can tell a story that takes us with its own rhythms and an intimate tone and that is clearly achieved with the conviction of the whole team: client, agency and production company.”
For his part, Luciano Landajo, VP of Accounts of FCB, adds: "We are very pleased with this Poett project, that comes from our new account, the Clorox Group, along with Ayudín and Trenet."