Iconic Characters Disappear as Disney+ Asks 'What If?' Ahead of Super Bowl

Ahead of Sunday’s Big Game, Disney+ has shared an early extended look at its spot, a powerful reminder of the stories that have shaped culture and continue to stand the test of time. 

The 60-second spot features global phenomenon's like Frozen, Star Wars, Marvel, Pixar, Only Murders in the Building, The Bear, and more, and asks a simple question: “What if they never happened?” But the good news is, they did. And aren’t we lucky for that, suggests the narrator.  

The 'What If' spots, created in tandem with Ultrabland, builds on last year’s “Well Said” campaign that also kicked-off during the Super Bowl. 

In addition to this extended cut, a 30-second spot will run during the Big Game, marking the second consecutive year Disney+ premiered a new spot during the Super Bowl.