senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Dirtbag Boyfriend Issues in Danny J. Boyle's GoldSky Weedkiller Ad

17/04/2015
Production & Post Company
Chicago, United States
136
Share
ONE and Optimus take spot from production through post for Bader Rutter and Associates

One at Optimus Director Danny J. Boyle recently helmed a spot for agricultural product GoldSky herbicide. Cut by Optimus Editor Deb Schimmel, the spot was taken from production through post by the ONE and Optimus teams. It is airing regionally now and online on various industry websites through July.

Agency Bader Rutter cast an ideal “bad boy” character who drives through a flowing field of wheat, finally stopping and exiting his car in front of a farmhouse to pick up the farmer’s fresh-faced daughter. The farmer looks understandably concerned as the car pulls away and voiceover says, “You’ve got plenty to worry about. Let GoldSky take care of the weeds.”

Each scene in the finished work seamlessly integrates moving fields of wheat, which were not in the original shoot. Boyle worked closely with the Optimus post team to go through the shots in advance of production. Optimus leveraged stock footage, a CGI render of wheat and even iPhone video of wheat blowing in the wind to fit into the scene. The end result is a unique spot that takes place on a bright, sunny day featuring beautiful stalks of wheat.


Agency / Creative
Production
Post Production / VFX
Editorial
SIGN UP FOR OUR NEWSLETTER
Work from One at Optimus
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0