Dirt & Glory Media Launches World’s First and Only Dietary Supplement With Pasteurised Akkermansia

Editorial agency Dirt & Glory Media have partnered with The Akkermansia Company, the world’s first and only dietary supplement with pasteurised Akkermansia, to launch a new website targeting healthcare professionals. Tasked with succinctly sharing the science behind the company’s next generation of intestinal microbiome health solutions, Dirt & Glory worked across branding, content and web design to launch the company to local markets. 

With the aim of starting a global movement that encourages consumers to improve their health, the team at Dirt & Glory began the project with a thorough review of The Akkermansia Company’s existing documentation and scientific papers. They then constructed this information into a user-friendly sitemap and simplified medical jargon to create a tone of voice suitable for its intended audience.

As a response to the staggering statistic that 53% of Europeans over 18 are overweight, the Akkermansia Company’s revolutionary food supplement, ‘Weight Management with Glucose Control’, uses cutting-edge science and key ingredients to help consumers take charge of their health with no guilt and no stigma, just cutting-edge science.

With an editorial philosophy focused on "real people and real stories", Dirt & Glory have built an impressive portfolio of clients in the healthcare, health and wellbeing industries who are dedicated to making the world a better place on both a macro and micro level. With clients including Compeed, ellaOne/Hana,Viiv Healthcare and Nutricia, Dirt & Glory’s latest partnership with The Akkermansia Company is a natural continuation of the team's love for taking on everyday and sensitive subjects within a tight regulatory landscape.

Andrew Allen, creative director at Dirt & Glory Media, comments: “As our focus is healthcare professionals, our responsibility is to let the science do the talking. Understanding of the gut microbiome and the importance of gut health has taken off in recent years and The Akkermansia Company believes its patented bacterium 'Akkermansia muciniphila' - isolated and characterised by company founder Willem M. de Vos - can be used in a range of pioneering solutions that help people live healthier and happier lives. Helping medical professionals understand how the products work is an important first step in starting a global movement.

We are so excited to have the opportunity to help launch the brand across a number of local markets and expand our remit. We see huge potential in The Akkermansia Company as it grows its product range.”

Andrew Scorey from The Akkermansia Company, said: "Thanks to Dirt & Glory's expertise and strategic guidance, we've been able to clearly communicate the virtues of our product solutions in a compelling and impactful way. Their knowledge and understanding of the market in which we operate has been vital which, combined with their editorial efficiency and design prowess, has resulted in a seamlessly executed project. We look forward to working with them on an ongoing basis as we extend our product range in the coming months."