senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Directors Réalité Inject Infectious Energy to Lexus' Electric Vehicles Spot

15/06/2023
Production Company
Los Angeles, USA
145
Share
Production company CANADA launches a new cut for Lexus ‘Electrified’

Batteries are fully powered on this campaign launching Lexus’ electric vehicles, Jason and Alba from Réalité inject energy into the brand’s vitalising adventure in a CANADA Los Angeles campaign, made in collaboration with Team One.

Réalité’s vision and a pinch of clever production solve the puzzle by shooting the cars in LA and the sets in Bulgaria - and seamlessly stitches them together.

Art directed by Nathan Parker, it shows how Lexus cars are powered by electricity and human energy. From playing the drums and tennis to dancing, sparks of movement race through the lively sets.

Lexus came to us with a challenging budget and a conceptual idea. Through RÉALITÉ’s vision and CANADA ́s clever production approach, we solved the puzzle by shooting the cars in LA and the sets in Bulgaria – and seamlessly stitching them together.

Brand
Agency / Creative
Production
Production Service
SIGN UP FOR OUR NEWSLETTER
Companies
Work from CANADA
Champions
Shopify
28/08/2024
23
0
To the Bone
Espolòn Tequila
12/06/2024
32
0
Clouds
Toyota
05/06/2024
15
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0