Director's Cut of Leo Burnett + AIRBAG's Equality Film Celebrates Marriage Equality Victory
Australian Marriage Equality has released a special 90" director's cut of Leo Burnett and AIRBAG's equality film to thank Australians for "helping love win".
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The film was originally produced to run during The Bachelor finale; the same day that Australia received their voting forms. It was earmarked as an important date for both sides of the debate as research showed most people would make up
their minds within the first 48 hours.
Says Adrian Bosich (pictured below, left), AIRBAG co-founder and director of the spot: "When Sarah McGregor and Andrew Woodhead approached me with the idea, I knew we just had to find a way to create this film in the twelve days we had. Our biggest challenge was time, so AIRBAG immediately swung into
action, running a Facebook campaign to crowdsource same sex wedding footage and securing amazing post production talent. In the end, we were given over 150 hours of footage, which we whittled down to three and a half minutes of emotional gold to cut the spots from. We talked to Little Black Book about a lot of the production process here. We were incredibly fortunate that Sarah Blasko and Crowded House allowed us to use her beautifully stripped-back, emotional version of 'Don't dream it's over' and that the spot could actually air thanks to Wrigley, who donated their media space. In the end, it was a testament to teamwork with so many people donating their time and resources for the cause - Sarah, Andrew, Katarina, Rhys and I were all there at the State Library when the announcement was made - and the atmosphere was electric! The opportunity to revisit the film in a longer format, to thank the Australian public for this brilliant result also felt like absolutely the right thing to do. It was fantastic to be able to include more couples, and to use the time to double-down on the feels. I still get emotional watching it."
The original film was viewed over 20 million times and shared socially by dozens of influencers including Ellen, George Takei and Margot Robbie.
VIEW THE FILM
The film was originally produced to run during The Bachelor finale; the same day that Australia received their voting forms. It was earmarked as an important date for both sides of the debate as research showed most people would make up their minds within the first 48 hours. Says Adrian Bosich (pictured below, left), AIRBAG co-founder and director of the spot: "When Sarah McGregor and Andrew Woodhead approached me with the idea, I knew we just had to find a way to create this film in the twelve days we had. Our biggest challenge was time, so AIRBAG immediately swung into
action, running a Facebook campaign to crowdsource same sex wedding footage and securing amazing post production talent. In the end, we were given over 150 hours of footage, which we whittled down to three and a half minutes of emotional gold to cut the spots from. We talked to Little Black Book about a lot of the production process here. We were incredibly fortunate that Sarah Blasko and Crowded House allowed us to use her beautifully stripped-back, emotional version of 'Don't dream it's over' and that the spot could actually air thanks to Wrigley, who donated their media space. In the end, it was a testament to teamwork with so many people donating their time and resources for the cause - Sarah, Andrew, Katarina, Rhys and I were all there at the State Library when the announcement was made - and the atmosphere was electric! The opportunity to revisit the film in a longer format, to thank the Australian public for this brilliant result also felt like absolutely the right thing to do. It was fantastic to be able to include more couples, and to use the time to double-down on the feels. I still get emotional watching it."The original film was viewed over 20 million times and shared socially by dozens of influencers including Ellen, George Takei and Margot Robbie.
