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Director Tiny Bullet Brings the Pain of Forgotten Passwords to Life for GoCart

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FLIPT director teams up with Digitas NY for the pay platforms launch campaign

Director Tiny Bullet Brings the Pain of Forgotten Passwords to Life for GoCart

No more auto fill. No more passwords. No more security questions. It’s time to pay easy with GoCart, a frictionless payment experience. Directed by FLIPT’s Tiny Bullet (aka Tina Bull) the idea is brought to life in an amusing way for Digitas NY. We see the protagonists getting more and more frustrated at their inability to gain access to vital password protected resources. Who can remember the name of their favourite marine mammal? Or their paternal grandmother’s maiden name? The list goes on.

As the spot gains momentum, the frenetic reactions to being ‘locked out’ are completely relatable to everyone watching. You can literally feel the pain.  

Tiny Bullet places wonderfully drawn characters in an astutely designed, loud, fun, and irreverent piece of work for GoCart’s launch. 

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Client

Client: Go Cart / FIS

Agency

Agency: Digitas

Group Creative Director: Michael O'Connell

Copywriter: Will Elliot

Art Director: Sam Luchini

Producer: Spring Clinton

Production

Production Company: FLIPT

Director: Tiny Bullet

Executive Producer: Philippa Thomas

UK Producer: Trent Simpson

US Producer: Jon Messner

DOP: Marc Gomez del Moral

Service Company: Circle

Production Designer: Gus Ward

Costume Designer: Tara Valente

Offline: Exile

Editor: Grant Surmi

Grade: Electric Theatre Company (ETC)

Colourist: Luke Morrison

Colour Producer: Oliver Whitworth

Post Production: Exile

Sound: Union Recording

Music Composition: Combustion Studio

Genres: Dialogue, Comedy, People

FLIPT, Tue, 19 Apr 2022 13:11:02 GMT