No more auto fill. No more passwords. No more security questions. It’s time to pay easy with GoCart, a frictionless payment experience. Directed by FLIPT’s Tiny Bullet (aka Tina Bull) the idea is brought to life in an amusing way for Digitas NY. We see the protagonists getting more and more frustrated at their inability to gain access to vital password protected resources. Who can remember the name of their favourite marine mammal? Or their paternal grandmother’s maiden name? The list goes on.

As the spot gains momentum, the frenetic reactions to being ‘locked out’ are completely relatable to everyone watching. You can literally feel the pain.  

Tiny Bullet places wonderfully drawn characters in an astutely designed, loud, fun, and irreverent piece of work for GoCart’s launch.