Director Myles New Signs to Rare

Fresh off the back of a string of punchy McDonald's shoots, Myles joins Jeremy Goold’s growing stable of ‘RARE’ food directors in what promises to be a rather delicious partnership. 

With his unique eye for gastronomic beauty, RARE's latest acquisition is well-schooled in the art of creating mouth-watering images.

Beginning his career in stills and delivering artful content to a list of clients longer than a Leonard Cohen song, Myles soon realised his passion for moving image. The resulting films are striking, vibrant and playful with bold and interesting palettes, and are now attracting plaudits at a dizzying rate.

Whether shooting with daylight on location, or under the glowing rig of his own bespoke London studio, Myles' easy charm and true professionalism make him a RARE addition indeed. 

Watch his full commercials reel here.