Director Martin Åkerhage Signs to Hobby Film

Hobby Film has announced the signing of Swedish director Martin Åkerhage to its roster.

Martin began his film career on the production side only to quickly find the administrative side couldn’t quite quench his creative thirst. Having come to the conclusion that commercials seemed a good way to make a living, Martin quickly went on to win the people's prize at Sweden's prestigious Roygalan competition. 

Since then Martin has gone on to dazzle audiences with his lovable characters and appreciation for the absurdity of every day life. His work provides a much needed escape from the drudgery of reality. As Martin says, "we get enough of that in papers."

"Martin has what we all want in good commercials – hilarious characters, high production value and absurd storytelling. He’s a dream catch. He’s more than just a cat director…he also directs sharks," says Oskar Bård, director and founder of Hobby Film.

Hobby Film will represent Martin across the Nordics and Benelux working from their Stockholm and Amsterdam offices. You can check out his ad for men's fashion brand StayHard below.