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Director Luke Huxham Hits the Snowy Slopes for Latest Ferrari Spot

Nicholas Berglund, 5 months, 2 weeks ago

Nicholas Berglund director puts the new F40 to the ultimate test

Director Luke Huxham Hits the Snowy Slopes for Latest Ferrari Spot

A specially modified Ferrari F40 charges up the snowy slopes, sliding sideways all the way to base camp in this short film, “A Day In The Life” by Nicholas Berglund director - Luke Huxham.

Auto enthusiasts are used to seeing Ferraris rev up on a picturesque, wide-open road — if not a race track.

However, the last thing you'd expect to see one of the Italian supercars do is drift through the snow. This was all made possible via Red Bull's Snow Camp featuring the Ferrari F40 video, which the energy drink brand published on its YouTube account Wednesday.

"There have been snow films with cars before but nothing like this," director of the Red Bull short film Luke Huxham told Jalopnik.com. "AWD cars don't even register on the same level."

Seeing this beast on wheels tear through the snow might be proof of that latter statement, as the footage is good enough to leave you awestruck.

The red Ferrari F40 used in the video had special snow chains wrapped around the vehicle's carbon kevlar wheels, enabling it roar through the winter dust.

The most challenging part of the video, according to Huxham? Capturing good audio to complement the stunning visuals. In fact, Huxam called it the "real pain" in directing this video, with the constant need to adjust the tire chains, spelling that he had to "record bits of audio with the studless tires and overlay it during sections of the film to remove the horrible sound of the chains cutting into the carbon kevlar inner car wheel wells," according to Jalopnik.

Production Company

Director: Luke Huxham

Category: Automotive , Cars