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Director Joanna Bailey Introduces 'New Neighbors' for Amazon PrimeNow

avagnoni communications, 3 months, 4 weeks ago

Heartwarming spot shows two young kids getting to know each other to launch PrimeNow’s two-hour delivery service

Director Joanna Bailey Introduces 'New Neighbors' for Amazon PrimeNow

Sandwick Media’s Joanna Bailey, in conjunction with her UK production company Bare Films, has just shot a charming spot for Amazon’s Internal Advertising Team: “Day 1,” showcasing PrimeNow, the new free two hour delivery service.

The service is rolling out initially in select states in the US before hitting the UK later this year. "It was a tremendously positive collaboration between all three companies and we are excited to launch the film," says Bailey. 

"It was the opportunity to explore lovely little expressions of hope and wariness and inhibition that really intrigued me with this spot, those gorgeous little looks and nervous glances shared between two rather guarded children," she continues. "The big challenge any time you work with kids is getting a performance that feels genuine and not horribly over-acted but also trying to hit something that is tender without feeling overly sentimental. We were all very conscious of that and I hope we’ve managed it."


Creative Agency

Creative Director: Sean Ohlenkamp

Executive Creative Director: Michael Boychuk

Creative Agency: Amazon

Campaign Manager: Brian Johnson

Senior Producer: David Connell

Offline

Editor: Adam Spivey @ The Playroom

Post Production / VFX

Colourist: Seamus O’Kane @ The Mill

Production Company

Director: Joanna Bailey

DOP: Martin Hill

Executive Producer: Bill Sandwick, Helen Hadfield

Producer: Miranda Johnstone

Production Company: Sandwick Media / Bare Films

Category: Online retailers , Retail and restaurants

Genre: Digital , Storytelling