Director Joanna Bailey Introduces 'New Neighbors' for Amazon PrimeNow
Sandwick Media’s Joanna Bailey, in conjunction with her UK production company Bare Films, has just shot a charming spot for Amazon’s Internal Advertising Team: “Day 1,” showcasing PrimeNow, the new free two hour delivery service.
The service is rolling out initially in select states in the US before hitting the UK later this year. "It was a tremendously positive collaboration between all three companies and we are excited to launch the film," says Bailey.
"It was the opportunity to explore lovely little expressions of hope and wariness and inhibition that really intrigued me with this spot, those gorgeous little looks and nervous glances shared between two rather guarded children," she continues. "The big challenge any time you work with kids is getting a performance that feels genuine and not horribly over-acted but also trying to hit something that is tender without feeling overly sentimental. We were all very conscious of that and I hope we’ve managed it."
Creative Director: Sean Ohlenkamp
Executive Creative Director: Michael Boychuk
Creative Agency: Amazon
Campaign Manager: Brian Johnson
Senior Producer: David Connell
Editor: Adam Spivey @ The Playroom
Post Production / VFX
Colourist: Seamus O’Kane @ The Mill
Director: Joanna Bailey
DOP: Martin Hill
Executive Producer: Bill Sandwick, Helen Hadfield
Producer: Miranda Johnstone
Production Company: Sandwick Media / Bare Films
Category: Online retailers , Retail and restaurants
Genre: Digital , Storytelling