Director Jacob Hopewell Joins Splendors
Director Jacob Hopewell joins Splendors.
Jacob Hopewell, director said, "Splendors feels like home. I’ve known the team for a while, and it just made sense to make it official. We’ve already done some great work together, and I’m excited about the next steps, especially in the US market. It’s going to be a fun ride, and I can’t wait to see what we create together."
Jason Lewis, MD/EP st Splendors said, "So happy to finally bring Jacob onto the roster. When I first saw his reel, I knew I could get behind the work, but after hopping on the phone for the first time I knew we had a bright future working together. The work speaks for itself, and after a couple jobs I can attest to the fact that clients, agencies, and crews alike- all admire and adore him as a director and an individual. Excited to see where we go in the years to come."
Jacob sat down to discuss his arrival, work and how he got into directing.
Q> How did you get your start as a director?
Jacob> I’ve always had a love for cinema, so naturally, I started as a runner straight after uni - serving tea that could double as paint thinner and getting hopelessly lost delivering hard drives in Soho. It was a humbling education, but being on set, I learned first hand how the big projects come to life. I was fortunate to be surrounded by some of the very best UK directors over here who gave me a greater understanding of the process and craft. And after making enough bad cups of tea, I somehow found myself on the other side of the camera.
Q> What's been your experience in the US market thus far, and what excites you most about the path forward?
Jacob> The US market is, well, iconic. From Super Bowl ads to massive brands, it’s a playground of possibilities. It’s thrilling to finally be in the mix. I’ve noticed a real resurgence of comedy in ads, which is exciting - I’m eager to bring a bit of dry British humour to the party and see how it plays across the pond.
Q> What kind of scripts are you hoping to see more of this year? Any projects outside of advertising in the works?
Jacob> For me, it’s all about the creative. Some of the best films I’ve seen are built on simple ideas, beautifully executed. I’m not too fussed if it’s food, fashion, cars or people - if the idea is strong, I’m in. I’ve also got a few non-advertising projects simmering, but for now, let’s just say I’m ready for anything with a brilliant concept and a bit of fun.
Q> Tell us which of your spots you’re most proud of, and why.
Jacob> The McDonald's ‘McCafe’ spot will always have a special place in my heart. It was a turning point in my career, but I had to fight tooth and nail for the creative. McDonald's can be a bit conservative, so pushing that film into something with style and substance was a challenge, but it paid off. Plus, it’s McDonald’s - who doesn’t like a McCafe?
