Director Daniel Benmayor Extends Sweetshop Representation into the USA

Director Daniel Benmayor has extended his relationship with Sweetshop and will now also be represented in the US.

Daniel was born and raised in Barcelona, Spain. He’s drawn to narratives with strong conceptual foundations and looks for storytelling opportunities that allow for emotional performances. Daniel thrives in finding innovative ways of achieving seamlessly choreographed action in his films.

Daniel began his advertising career as a 1st AD but quickly transitioned into commercial directing at the young age of 23.

Since the beginning of his rapid career, he has worked for clients all over the world, including Adidas, Nike, Mini, Playstation, Coca Cola Group, Pirelli, Lexus, Mercedes, Nissan, Renault, Vodafone, Orange, Samsung, Repsol, Degree and Mastercard.

In addition to his remarkable work in the advertising world, are Daniel’s feature films. He directed Paintball in 2009, which had its worldwide premiere at the Tribeca Film Festival.

In 2010, he directed Bruc, which was also screened at prestigious film festivals like the London Film Festival, Moscow Film Festival, and many more. His latest feature film Tracers, a contemporary action thriller, was released by Lionsgate, shot entirely in New York, featuring Twilight Saga star Taylor Lautner.

Daniel first signed with Sweetshop in 2014 for representation across Asia and MENA.

Laura Thoel, Managing Director and Executive Producer of Sweetshop’s US operations said, “I’ve been after Daniel for years, I just wouldn’t stop emailing him as I really covet his work and directing style. He’s an open and creative collaborator and really takes great pride in delivering a wide variety of content unrestricted by style or genre. I’m thrilled we’ll be working together across the US and I’m really excited about what we’ll make together.”

Daniel added, “This is the absolute beauty of being represented by a seamless global production company like Sweetshop. The management team consists of ultimate professionals and their commitment to craft is respected across the world. The support and sheer drive from Laura have been unwaveringly impressive. I can’t wait to get my teeth into scripts from across the US market.”

Sweetshop has offices in Los Angeles, London, Shanghai, Bangkok, Sydney, Melbourne and Auckland. Daniel's signing is yet another example of Sweetshop’s ongoing desire to develop leading-edge talent with skills spread across the industry.”

Watch Daniel’s recent work here.