Director Daisy Zhou Goes Full Throttle with New PlayStation Spot from 180 Kingsday
When 180 Kingsday approached Annex to get latest signing Daisy Zhou to film their PlayStation TVC ‘Where the World Comes to Race’ they were excited at the chance to collaborate on such a cool project.
Daisy brought out all the toys for the shoot, including the most up to date Russian Arm to create the necessary camera moves which place the viewer in the mind of the player. The Annex crew went to the famous Brands Hatch racetrack for the whirlwind shoot with a sexy selection of supercars. No less than four made an appearance on set: a Lamborghini, Aston Martin, McLaren and a Mercedes.
The result of the shoot was a fast-paced advert, bringing together a world of gamers who can play together on the latest version of Gran Turismo Sport from Sony PlayStation.
Advertiser: PlayStation GT Sport
Creative Agency: 180 Kingsday
Producer: Bethany Papenbrock & Jordan Cross
Creative Directors: Martin Beswick & Bram De Rooji
Production Company: Annex Films
Executive Producer: Fred Robinson
Director: Daisy Zhou (Public Record)
DOP: Daisy Zhou
Producer: Danielle Ward
Production Manager: Corinne Brooking
Editor: Fiona Fuchs
Post Production / VFX
Post Production Company: MPC Amsterdam
Audio Post Production: Wave Studios Amsterdam
Category: Gaming , Sports and leisure