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Creative

Director Daisy Zhou Goes Full Throttle with New PlayStation Spot from 180 Kingsday

Annex Films hits the racetrack for intense Gran Turismo Sport ad

Director Daisy Zhou Goes Full Throttle with New PlayStation Spot from 180 Kingsday

When 180 Kingsday approached Annex to get latest signing Daisy Zhou to film their PlayStation TVC ‘Where the World Comes to Race’ they were excited at the chance to collaborate on such a cool project.

Daisy brought out all the toys for the shoot, including the most up to date Russian Arm to create the necessary camera moves which place the viewer in the mind of the player. The Annex crew went to the famous Brands Hatch racetrack for the whirlwind shoot with a sexy selection of supercars. No less than four made an appearance on set: a Lamborghini, Aston Martin, McLaren and a Mercedes.

The result of the shoot was a fast-paced advert, bringing together a world of gamers who can play together on the latest version of Gran Turismo Sport from Sony PlayStation. 

Client

Advertiser: PlayStation GT Sport

Creative Agency

Creative Agency: 180 Kingsday

Producer: Bethany Papenbrock & Jordan Cross

Creative Directors: Martin Beswick & Bram De Rooji

Production Company

Production Company: Annex Films

Executive Producer: Fred Robinson

Director: Daisy Zhou (Public Record)

DOP: Daisy Zhou

Producer: Danielle Ward

Production Manager: Corinne Brooking

Offline

Editor: Fiona Fuchs

Post Production / VFX

Post Production Company: MPC Amsterdam

Music

Audio Post Production: Wave Studios Amsterdam

Category: Gaming , Sports and leisure

Genre: Action