Director Alice Loveday Joins Hoi Polloi

Hoi Polloi are delighted to welcome Alice Loveday as a director. Her stop-frame work is playful and shines with her passion for everything tactile and vibrant. Fresh out of college she worked with Edgar Wright, creating the playful graphics for ’Scott Pilgrim vs The World’. Since then she has lived in Australia, made Woolly Mammoths for The Sydney Museum, and still found time to work on Martin Scorsese’s ‘Hugo’ and Kenneth Branagh’s ‘Cinderella’.

Now back in London, Alice has been working with Leo Burnett for McDonald's, creating stop-frame content for John Lewis, and refining her own 2D range of work. Alice comments: "I am very excited to be joining the wonderful team at Hoi Polloi. We have a shared enthusiasm for experimentation and creativity, so I'm really looking forward to the fun ideas our collaboration brings!"

Pete Shuttleworth, executive producer at Hoi Polloi says: “Alice’s work is whimsical and instantly cheerful. Her visual playfulness and use of colour makes watching her work a delight. Her animation is effortlessly warm and just draws you in. She is a massive talent, hugely creative, and lovely to work with. We are really proud that Alice has decided to be part of Hoi Polloi”